OBJECTIVE

“It's not just a film about heavy metal. It's about people. It's hard music with a warm, fuzzy beating heart."

Filmmaker Adam Dubin set out to chronicle the ‘80s Bay Area thrash scene in Murder in the Front Row -- an uncensored and boisterous documentary released in 2019. The Syndicate’s mission centered around gaining attention and acclaim for the movie.

The film is a must-watch for hard rock fans, containing over fifty interviews with various metal stalwarts (including Metallica, Megadeth, Slayer, Anthrax, Exodus, Testament and Death Angel), telling its tall tales through a mix of first-person interviews, animation and narration by comedian Brian Posehn.

EXECUTION

Murder In The Front Row has exploded throughout the US and beyond. The Syndicate has been running point on the film's marketing, publicity, social media channels, digital advertising and premiere consulting surrounding a national theater tour of Alamo Drafthouse Cinemas and independent venues.

We secured an official 2019 New York Comic Con panel: "Metal's Influence Within Today's Comic Con Culture presented by Murder In The Front Row: The San Francisco Bay Area Thrash Metal Story" with panelists Adam Dubin (Director, MITFR Film), Alex Skolnick (Guitarist, Testament / Metal Allegiance), Brian Lew (Co-author, MITFR Book / Super 7), Brian Posehn (Narrator, MITFR Film / Comedian), Brian Pulido (Founder and Publisher, Coffin Comics) and Kory Grow (Senior Writer, Rolling Stone).

The Syndicate also designed and maintains the official Murder In The Front Row film website which includes ticketing, merchandising, and press. www.mitfr.com 

IMPACT

“I brought my heavy metal documentary film “Murder In The Front Row: The San Francisco Bay Area Thrash Metal Story” to The Syndicate for PR. They blew up the movie as if it were a band! Articles appeared in Rolling Stone, Billboard and Kerrang! magazines. We had a huge internet presence and most importantly, The Syndicate reached the heavy metal fans. The result was sold out screenings in almost every case. Most sold out in days, sometimes in hours. Just like a new rock band that’s breaking big! I’ve had a great time working with The Syndicate! They’re a very enthusiastic and talented agency. Rock on!“ - Adam Dubin, Director

• Garnered great press from outlets including Rolling Stone, NPR, Billboard, The Wire, San Francisco Chronicle, The Playlist & Brooklyn Vegan 

• Established a national theater tour partnership with Alamo Drafthouse.

• Grew Instagram following by 633%

• Grew Facebook following by 138%

• Created an official Twitter account for the film