TOPLINE

One Little Indian hired The Syndicate to amp up Icelandic artist Ásgeir's social media presence as he geared up to release his fourth studio album, Bury the Moon. We stayed on through the release and his tour and introduced new content themes and strategies which increased fan engagement across the board.

THE DETAILS

Our content strategy kept Ásgeir's distinct tone of voice but elevated interaction by introducing a series of livestreams and employing the use of video premieres and live Q&As, which fans loved. We introduced a "behind the scenes" theme made up of more personal-learning content to let the fans in a bit more. Using "making of" footage, we created intriguing video clips and crafted highly engaging accompanying captions; these posts proved to be some of the most engaging Ásgeir had ever shared, specifically on Instagram where we dramatically increased followers as well as activity. 

We ran targeted campaigns on YouTube to ensure that fans who liked some of his older videos knew about the newer videos as well as the new album.

We also built out two of Ásgeir's owned Spotify playlists and created a promotional campaign, pulling existing and new fans over to his Spotify channel, to hear the new record. The owned playlists (which include Ásgeir's own songs, of course) gained thousands of new followers (one of the campaigns we ran saw a 100% clickthrough rate) and his monthly listeners increased nearly 75%.