OBJECTIVE

The recently Grammy nominated band BONES UK started working with The Syndicate PR team in 2017. Beginning with a premiere of the band-created video for “Beautiful Is Boring” at NYLON, our goal was to introduce the London-bred duo to the US market.

EXECUTION

IMPACT

Our team built national attention for the band via press and media at Lollapalooza, Hangout, ACL, and SXSW. We also focused on regional media during tour dates with Stone Temple Pilots, The Cult, Highly Suspect and Grandson to build a national story. Our efforts helped secure a label deal with Sumerian Records, leading to the release of their self-titled debut album in July 2019.

The album has received critical acclaim from The FADER, The Howard Stern Show, NYLON, Alternative Press, Consequence of Sound, The Line of Best Fit, Billboard, KERRANG!, and garnered the GRAMMY nomination for Best Rock Performance.