OBJECTIVE

As part of a 3+ year partnership, British Music Embassy tasked The Syndicate to promote their 2017 South by Southwest showcases and increase brand & artist awareness on the ground in Austin, Texas. 

EXECUTION

The Syndicate organized and executed a multi-day grassroots marketing campaign, activating key trendsetters and festival-goers to increase attendance at British Music Embassy SXSW showcases.

• Marketing representatives targeted SXSW registrants and other music industry professionals in key areas of Austin over 5 days of SXSW.

• Promoted British Music Embassy showcases and performing artists

• Distributed branded showcase booklets that included showcase locations, schedules and artist biographies

• Blanketed Austin with poster displays around the Convention Center and surrounding streets

• Engaged and excited music enthusiasts and influencers at the festival

IMPACT

• 4,000 branded booklets distributed throughout the campaign

• 1,000 posters hung around Austin

• 10+ street marketing representatives promoted British Music Embassy over 5 days of SXSW