OBJECTIVE

HBO tasked The Syndicate with creating a fan event for the season two premiere of their show, Crashing, starring Pete Holmes and produced by Judd Apatow. Their goal was to give fans a free live comedy experience featuring comedians appearing on the show.

EXECUTION

The Syndicate produced a live comedy show at Gotham Comedy Club in New York City, a club prominently featured in season two of the show, as well as the following:

• Event space decorated with Crashing-branded backdrop, coasters, table tents, video screens and pens.

• A pre-show cocktail hour in a relaxed atmosphere with HBO providing food and drink.

• A social moment for fans to have their photo taken as they re-create Crashing season two Key Art featuring Pete Holmes.

• Crashing-branded promotional items included beer koozies, bottle openers, enamel pins were distributed to fans.

• A limited-edition poster was designed by Comedy Artwork and autographed by comedians on the lineup and handed out at the end of the night.

• Leveraged Syndicate relationships to curate a guest list of comedy fans, managers, and industry executives.

IMPACT

• Show sold out to the public in approximately 45 minutes

• 400+ initial RSVPS

• 250 attendees which filled the venue to capacity

• 60+ social moment photos taken during cocktail hour

• 8,500+ social engagements