OBJECTIVE

Music Tastes Good looked to The Syndicate to build a digital marketing strategy, developing the festival’s target audience, voice, and persona, while executing a digital marketing campaign to increase the festival’s social media footprint and general festival awareness.

EXECUTION

Created and executed a unique social media and digital advertising strategy that drove impressions and increased engagement for the festival.

• Aided in establishing a social footprint across Facebook, Instagram and Spotify

  • Engaged 30 target audiences within key markets and interests

  • Defined the voice and POV for cross-platform advertisements

  • Deployed a remarketing campaign to re-engage potential attendees who showed initial interest

• Leveraged The Syndicate’s relationship with media outlet The Infatuation to create and facilitate an extensive digital media package

• Managed on-site social strategy, created captivating content and extended the festival’s cross-platform footprint

IMPACT

• 3.70 Million total impressions across social and digital advertising

• 2.53 Million unique fans reached from the Long Beach, Los Angeles and San Diego area

• 135,000+ interactions across social platforms

• 10k+ engagements across Facebook, Twitter, Instagram during festival weekend