TOPLINE

As part of our overall marketing plan to support PLS&TY’s Very Special EP, we developed and implemented an influencer marketing campaign targeting top electronic dance music festival/lifestyle and music cover-focused Instagram accounts with high followings and engagement. Our focus in targeting these types of social accounts closely aligned with PLS&TY’s core audience and demographic.

THE DETAILS

Beginning on the release day of PLS&TY’s Very Special EP, our hand-selected team of influencers posted across Instagram Feed and Stories - posts were rolled out across a two-week period. Content was organic, natural and in each of their voices. All posts drove awareness of the EP and in turn, helped increase streams of all four songs (total of nearly 180K streams).