OBJECTIVE

With The Ally Coalition celebrating the 5th Anniversary of their New York City ‘Talent Show’, the organization wanted to both expand the coverage the event received as well as shift some of the focus on the organization itself.

IMPACT

The Syndicate announced The Ally Coalition 5th Annual New York City Talent Show garnering coverage in Billboard, Pitchfork, BrooklynVegan, while earning preview coverage leading into the event in The New York Times, amongst others.

Members of the media were invited to attending the event, with outlets such as Variety, Pitchfork, Billboard, OUT, BrooklynVegan, plus photographers from Getty Images and Shutterstock attending, to provide images to publications across the wire.  Response to the event was tremendous, with pick up from publications in the U.S., Canada and UK, including People, ELLE, NME, MTV, Teen Vogue, DAZED, Daily Mail, SPIN, Consequence of Sound, Exclaim, amongst others.