ELIZABETH AND THE CATAPULT
CASE STUDY

 

OBJECTIVE

The Syndicate PR team was sought by Elizabeth and the Catapult and Compass Records to promote the March 2021 release of sincerely, e.


EXECUTION

The critically acclaimed Brooklyn mainstay wrote, recorded and released her fifth studio album during the pandemic. sincerely, e thrived in its authenticity, written as a love letter from Elizabeth’s apartment to the outside world. The Syndicate strategized and executed the three-month release plan around four singles with two videos.


IMPACT

The campaign was a huge success with Elizabeth performing live for Spin Magazine, Paste and WNYC’s Soundcheck, along with an interview as well as coverage from AllMusic, No Depression, FLOOD, and PopMatters. Robin Hilton at NPR Music said "[I] Love, love, love this record... Beautiful, thoughtful, smart music largely built around her very approachable and warm voice,” and Under The Radar said, "Ziman rises to the top with one of the most moving and deeply relatable reflections of the past year.” Elizabeth provided the highest praise of all stating, "This is the best press I’ve ever gotten for any of my 5 albums. I couldn’t be more delighted with your work, thank you so much for everything.”