OBJECTIVE

The Infatuation partnered with The Syndicate to organize and implement a thorough out-of-home marketing campaign for food festival EEEEEATSCON, coming to New York for the first time in October 2018.

EXECUTION

The Syndicate successfully created a full-scale grassroots marketing plan for The Infatuation, assisting in the sell out of the event.

• Sourced out-of-home media availabilities across New York City for the campaign

• Negotiated contracts and budgets with vendor partners for optimal exposure throughout campaign lifetime

• Activated a team of foodies as street marketing representatives to target key areas in New York City to:

  • Distribute promotional materials to like-minded attendees at related food festivals

  • Vocally promote The Infatuation and the upcoming event

  • Increase awareness for the brand and grow their fan base within NYC

• Facilitated production of out-of-home media and grassroots marketing promotional materials

IMPACT

• 197,000+ impressions from Grand St. + Lafayette St. billboard

• 34,000+ marketing materials distributed across 70 retail/lifestyle locations and 12 events

• 40 wildpostings installed within Manhattan

• 25+ marketing representatives activated as brand ambassadors for grassroots promotions

• Tickets sold out days in advance of the event