TOPLINE

When The Mowgli’s were on the hunt for some creative and innovative digital brand partnerships to support the single release for “Wasting Time,” they turned to The Syndicate for help. One of the partnerships we secured was with Boston based drum company, SJC Drums. The activation helped drive streams and overall awareness of the single by introducing The Mowgli’s to SJC Drums’ fanbase of music fans and fellow musicians.

THE DETAILS

On release day, the partnership launched in two parts through a social media giveaway of a custom 22” drumhead designed by the band’s drummer Andy Warren, and an Instagram Story takeover by Andy on the brand’s account (261K followers). We launched both the IG Story takeover and giveaway on release day to drive awareness and streams of the single as much as possible. There were a total of 85K streams on release day!