OBJECTIVE

truTV partnered with The Syndicate to create an experiential activation at New York Comic Con (NYCC). truTV tasked The Syndicate with producing two official NYCC panels, creating awareness for the Impractical Jokers: Four Jokers, Seven Seasons, One Panel and for the upcoming season of Jon Glaser Loves Gear.

EXECUTION

The Syndicate successfully created a full-scale production and marketing plan for truTV at NYCC.

• Produced two official NYCC panels, including securing 75+ official NYCC badges and access, procuring security and talent handling, coordinating catering and executing on-site A/V

• Secured NYCC official advertising, including two-page spread ad in official NYCC show guide, 60’ x 20’ print banner inside Javits Center lobby, e-newsletter inclusions, and social media engagement from NYCC official accounts

• Activated 12 brand ambassadors to distribute thousands of truTV postcards, Impractical Jokers hand fans and Mad Libs, and Jon Glaser Loves Gear branded bagels and utensil sets to NYCC attendees inside Javits Center

IMPACT

• 2,200 fans attended the Impractical Jokers’ Four Jokers, Seven Seasons, One Panel, bringing the room to capacity

• 250 fans attended the Jon Glaser Loves Gear panel

• 17,000+ Impractical Jokers + Jon Glaser Loves Gear promotional materials distributed